// Brand & Content Leader
Engineer by degree. Creator by grit. Growth marketer by design.
Associate Director, Brand & Content at Scaler School of Technology · 1M+ organic audience · 18 channels & systems · 24 years old
// 01 · SCOPE
Content-led campaigns drive the majority of SST’s organic inbound.
// WHAT I DO
Five things companies hire me for. Hover any one to open it.
I own the narrative, the voice and the content engine for one of India’s most selective engineering schools. Five channels, four pods, agencies and interns, all pointed at one story.
I grow channels without paid spend, the slow way that compounds.
Brand films, fest after-movies, a founder shoot in San Francisco, student-story series. The high-trust content people watch before a big decision.
I build the machine, not just the post. Custom engines that research, write, generate and publish, so a lean team ships at agency scale.
I hire, train and run creators. I built a student UGC engine that acquires at roughly 75% lower CAC than influencer campaigns, and keeps running without me.
// 02 · IF YOU'RE HIRING
The worries I hear most when companies hire for content. Tap every one that sounds familiar.
// 03 · WORKING WITH ME
Strategy, scripts, shoot direction, edit reviews, distribution, and the numbers afterward. I can hold the whole pipeline, not one slice of it.
I grew a following past a million from zero, in Telugu, from a tier-3 college. I know what makes people stop, watch, and come back.
At SST my student-story films became the content parents trust most. Real stories move people in a way an ad never will.
I’ve mentored thousands of students and I run pods, agencies and interns. The work gets better, and so do the people doing it.
No brochure language. I would rather earn trust with something real than win attention with something loud. That’s how you build a brand that lasts.
// 05 · WORK
Campaigns I led at Scaler School of Technology. Real videos, real outcomes.
Channels I grew from scratch
SST YouTube
4K78K
SST LinkedIn
2K17K
SST Instagram
4K26K
Owned content for India’s first OpenEnv hackathon, hosted at SST. The recap was praised by the Meta and PyTorch teams.
Put SST at the centre of a global AI moment. The recap crossed 10K+ views and doubled the reach of any prior SST event.
Watch the recap ↗
Produced a founder-led brand film shot in San Francisco, run end to end remotely from India.
A flagship brand asset, delivered flawlessly across the world, coordinated by one person.
Watch the film ↗
Directed the official after-film for SST’s multi-day cultural fest.
The kind of high-emotion film that makes prospective students, and their parents, want in.
Watch the after-movie ↗
Led SST’s four-day coverage of India’s largest AI summit.
Tied SST to the national AI conversation, not just its own campus.
Watch the coverage ↗
Narrative profiles of real students that became SST’s highest-trust content.
The content parents watch before saying yes to a ₹10L/year decision.
Watch the series ↗
Captured industry-leader visits in-house and shipped each one within a day or two.
A steady drumbeat of credibility content that keeps the brand warm between the big moments.
Watch the sessions ↗// More work
Built a student creator community and a UGC pipeline that brings students in at a fraction of influencer cost.
UGC acquired students at roughly a quarter of the cost of influencer campaigns, about 75% lower CAC, while building the trust that moves enrollment decisions.
The films that move students from first touch to enrollment.
Most of SST’s organic inbound now comes from content-led campaigns, and the decision cycle dropped from weeks to days.
Took a Unitree robot dog out of campus and across Bangalore to make scroll-stopping reels.
High-reach social content that made the brand feel alive, not institutional.
See it on Instagram ↗// WHAT PEOPLE SAY
We have an entire organization with Scaler Academy, SST, dozens of teams, and somehow, when anyone needs something done with content, video, or brand, the name that comes up is Swaroop. It's not his title. It's his speed. You give him something on Monday, it's done by Tuesday, and it's better than what you asked for. We asked for 100%, he delivered 200%. I took him to San Francisco for a critical project because I knew he'd execute. Because he's a creator himself, he understands audience, distribution, and storytelling at a level most brand hires simply don't. Not everyone can do what he does.
Co-founder, Scaler / InterviewBit
I don't review Swaroop's work anymore. Not because I don't care, because I don't need to. I hand him a problem, and he owns it end to end. The brief, the team, the output, the iteration, all of it. He's built and run his own creator business, so he thinks like an operator, not an employee. There are very few people you can trust with that level of autonomy. When I say I leave things on him with 100% trust, I mean it literally.
VP, Scaler School of Technology
What struck me about Swaroop was that he never operated like an intern. We'd give him a task expecting deliverables, and he'd come back thinking about the business, how it scales, how it impacts revenue, what the second-order effects are. He has the instinct of someone who's built their own thing, because he has. More practical understanding of growth, audience, and distribution than most MBA grads I've worked with. We hadn't found anyone like him. That's why we didn't let him leave. We made him our first full-time hire.
VP, Goldman Sachs
// 06 · ECOSYSTEM
18 channels and systems. One flywheel.
Channels and AI systems, all wired together. The personal channels build trust, the SST channels convert, the AI systems keep it running. One person, not a 50-person team.
// 08 · THE BACKSTORY
I run brand and content at Scaler School of Technology, one of India’s most selective engineering colleges. Five channels, four pods, agencies and interns, and a content engine that feeds admissions. I joined as the first content hire. Today I lead the brand.
Alongside that, I built an audience past a million from zero, my own YouTube going 80K to 460K in two years. It started in 2021 with Python tutorials in Telugu on a screen recorder, no plan, no audience. That following is a distribution channel and a trust engine, not a vanity number. I also founded MentiBY, the cohort platform I wish I’d had in college.
I’m 24, from Bhimavaram. ECE, not CS. EAMCET rank 6,464. Not placed on campus. The same person who couldn’t crack the IIT entrance now gets invited to speak at IIT Tirupati. It was never luck, it was work that slowly turned into luck. And I’m still building.
// 09 · THE JOURNEY
YouTube · Tech Creator
Launched Swaroop Talks, teaching coding in Telugu on a screen recorder with no audience. It grew into 460K+ subscribers and 28.8M views.
Enligence Technologies · Intern
Full-stack intern shipping real products. The engineering foundation under everything I build now.
MentiBY · Founder
Founded MentiBY, a cohort platform: 200K+ users, 50K+ downloads, profitable from cohort one. Also shipped full-stack work at Curepoint.
Scaler · Organic Growth Specialist
Joined Scaler School of Technology as its first content hire, and started growing the channels from scratch.
Scaler · Content & Brand Lead
Took the brand and the content engine across every channel, and built the AI systems behind a lean, agency-scale team.
Scaler · Associate Director of Brand
Promoted to Associate Director. 1M+ organic audience across 18 channels and systems.
Engineer by degree, creator by grit, growth marketer by design. And a lot left to build.
// 10 · BRANDS
// 11 · SPEAKING
// 12 · CONTACT
Whether you’re hiring, want to collaborate, or need a speaker, a WhatsApp message is all it takes.
